We test every page on a $150 phone
Why our speed numbers come from a mid-range Android phone on a slow connection, and what that changes in how we build.
Journal
Notes on building, measuring and running websites.
What our deposit covers, and when you get it back
The deposit books a start date. Here is what it pays for, how it is credited and when it is refunded.
Moving a site without losing search traffic
The redirect list, the checks before launch and the two weeks after it, from the last twelve sites we moved.
Why we write the content model before the design
Deciding what fields each page has, before anyone draws a layout, saves weeks later on.